Planet Quark

Approaching Companies for Work

You’re ready to start contacting potential clients. Equipped with a targeted business offer, a strong portfolio, a website, and business cards, it’s time to announce your availability on the freelance circuit. Approaching companies can be an exciting time. It can also be a nervous time. Get it right and you’ll start your freelance journey with lucrative [...]

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Getting started as a freelance designer

You’ve finally decided to leave your design job and go freelance. Where do you start? First, the basics. There are four fundamental elements to a successful freelance marketing strategy. It’s useful to think of these elements as four central pillars that will hold up all the marketing you do later on. These pillars are your business offer, [...]

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Two self-marketing mistakes

There are two common misperceptions surrounding self-marketing that often trip up small business owners and freelancers. The first is the perception that ‘word-of-mouth’ is part of the self-marketing mix, and the second is that self-promotion is best organized only during periods of down-time. Word of mouth: the ultimate marketing ploy? When I ask freelancers and small business owners [...]

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