Planet Quark

Creating client lock-in

If you’re an established freelance designer, promoting yourself to new clients may not be your highest-priority marketing activity. Rather, your time may be best spent keeping your service relevant to your existing clients, especially if your current clients offer lucrative on-going projects.
This is the last in a series of articles adapted from the chapter introductions [...]

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Getting Press Exposure For Your Design Service

When it comes to marketing your freelance business, the telephone and the internet are likely to play an instrumental part in your overall strategy. But they are not the only media available to you. Newspapers and trade magazines can offer an alternative route to potential clients.
Newspaper advertising
Although newspaper adverts can be expensive and don’t guarantee [...]

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Internet marketing for freelance designers

The internet is one of the most effective promotional mediums available to you. Internet promotion can be cheap, it can be highly personal, and it enables you to reach thousands of people with minimal effort.
It’s also a good vehicle for exhibiting your talents. In fact, I regularly hire new freelance designers on the strength of [...]

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Approaching Companies for Work

You’re ready to start contacting potential clients. Equipped with a targeted business offer, a strong portfolio, a website, and business cards, it’s time to announce your availability on the freelance circuit.
Approaching companies can be an exciting time. It can also be a nervous time. Get it right and you’ll start your freelance journey with lucrative [...]

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